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A broadcast dials a list and delivers a message. There is no agent involved, which is the whole point: it opens as many lines as its ceiling allows, because there is nobody to wait for.

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The four steps

Creating one walks four decisions, and each changes what the next means.
1

Voice — what the call says

Three sources:
  • A recording. Something somebody made and has listened to.
  • Write it, a voice reads it out. Text-to-speech, spoken once and cached.
  • Write it, an AI delivers it. An agent profile rephrases it in its own manner and voice — it reads dates and account numbers the way a person does rather than reciting them.
2

List — who to call

A segment, or a CSV upload. Either way you see the list before you continue: a segment’s first rows and its total, or the file parsed into a table.
3

Channels

How many calls run at once. For a broadcast this is the whole of its pacing — there are no agents to wait for, so it opens to this ceiling.
The node allows a limited number of new calls per second in total, shared with everything arriving inbound. A broadcast set very wide competes with your own incoming callers.
4

Start

Now, or at a date and time. Plus the daily hours it may dial in — it never calls outside them, whatever else is set.A broadcast can also run a workflow after the message, so somebody who needs to respond can press a key. Everyone who hears the message enters it, so leave it empty unless you mean that.

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Personalising the message

A written message can carry fields from each contact’s own row:
The fields are the columns your CSV had. Press Hear it to have it spoken with a real contact from your list — a template that reads perfectly on screen and fails against your actual file is exactly what that button is for.
A contact missing a field is not called. They are skipped, and the call sheet records which field was missing. A sentence with a hole in it would go to everybody whose row was short a column, sound broken to each of them, and leave nothing saying which calls were affected. An empty cell counts as missing for the same reason.
If the message names a column nobody has, the campaign refuses to start and says so — otherwise it would skip every contact one at a time and look like a dialler doing nothing.

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Answering machines

FireTone waits briefly for a voicemail beep before it starts talking, because a message played over a greeting is a message nobody hears. No beep is the ordinary case — a person picked up — so it does not wait long. The call sheet distinguishes message_played from message_left_on_machine.